Susan Isaacs, Realtor®
Professionally, I look for logic + upside in every situation. I’m focused on market conditions & data, highly skilled in pricing homes, and an informative, straight-forward communicator.
Utilizing The Best Resources
Off-market properties represent a growing percentage of Washington DC inventory. In the current landscape, our three stage marketing strategy offers a number of advantages to sellers. Access to these exclusive listings provides buyers with valuable opportunities. Compass created the largest and most sophisticated off-market regional network in the nation.
Thanks to Compass One, my clients can track each step of their transaction, view CMAs, review details of each property in personalized feeds, schedule tours and more.
Reach out for a consultation.
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WHEN IS IT TIME TO SELL?
You’ve enjoyed the use of your property and now it’s time to move on. DC sellers typically want to sell quickly, at the highest market price, and achieve the simplest contract terms possible. I provide insight into current market trends, inventory levels and strategies to attract your target buyer, price your home appropriately and market it with the best tools in the industry.
Pricing
Determining your list price requires micro-neighborhood knowledge, housing and local market trends, economic conditions and forecasts, and understanding of current buyer preferences.
I review comparable sales for the past 90 days in your micro-location, absorption rates, price adjustments for condition and attributes, and other metrics. I’ll run several CMA scenarios, and find viable solutions that offer the greatest potential to meet your goals.
Presentation
The most successful listings are ‘packaged’ for the property’s target buyer. Like any product, the way your home is presented is a key factor in how quickly it will sell, and at what price. All homes have a style, attributes and values that appeal to specific demographics. Homes that epitomize the aspirational ideal for any target demographic will evoke emotional responses that lead to strong offers. I’ll help you identify your target buyer and package your home to achieve that coveted ‘It’s the one!” response.
Marketing
Perhaps more than ever before, strategy is important to your Washington DC real estate sale. The volatile, unpredictable 2025 market will be more easily and successfully navigated with expert guidance.
My experience in anticipating market changes and addressing them strategically affords my clients greater opportunity and a smoother process. The Compass Three Phase Marketing strategy will test aspirational pricing, harness the power of pre-marketing, gain insight from engagements on your listing page, and protect and control your data.
To learn more, ask me for a presentation of the Compass Three Phase Marketing plan.
Your Transaction
From negotiation and contract to settlement and beyond, I work to protect your interests, help you negotiate advantageous terms, and keep your transaction running smoothly. My 20 years of client representation experience, market-proof strategies, negotiation skills and collaborative service will all be put to work for you!
Compensation
Cooperative broker compensation has changed. Let’s discuss the options.
About Susan
