Selling DC Real Estate
SELLING A HOME IN WASHINGTON DC
STEPS TO SELLING PROPERTY IN THE DISTRICT
Here’s how I help home sellers achieve their goals in one of the nation’s toughest and most complex markets.
Realize Your Goals
WHEN ITS TIME TO SELL YOUR HOME
You enjoyed the use of your property and now it’s time to move on.
DC sellers typically want to :
- Sell fast
- Sell high
- Achieve the simplest contract terms possible
I provide insight into current market trends, inventory levels and strategies to attract your target buyer. Share your goals with me. I’ll help make them reality.
Step-By-Step
THE RIGHT NUMBER
Determining your list price requires micro-neighborhood knowledge, housing and local market trends, economic conditions and forecasts, and understanding of current buyer preferences.
I review comparable sales for the past 90 days in your micro-location, absorption rates, price adjustments for condition and attributes, and other metrics. I’ll run several CMA scenarios, and find viable solutions that offer the greatest potential to meet your goals.
FINDING YOUR TARGET BUYER
The most successful listings are ‘packaged’ for the property’s target buyer. Like any product, the way your home is presented is a key factor in how quickly it will sell, and at what price.
All homes have a style, attributes and values that appeal to specific demographics. Homes that epitomize the aspirational ideal for any target demographic will evoke emotional responses that lead to strong offers.
I’ll helo you identify your target buyer and package your home to achieve that ‘It’s the one!” response.
Author | Agent
Skilled Realtor® Susan Isaacs is a 20+ year residential real estate and new construction veteran with expertise in buyer and seller representation, investor representation, new homes, relocation and exchanges. Licensed in the District of Columbia and Virginia since 2006.
- GCAAR Gold Award 2024
- Modern Luxury Top Teams 2024
- Real Trends 2024
- Compass Top Teams 2024
Compass is the #1 real estate brokerage in the nation and a leader in real estate technology.
Three Phases
MARKETING STRATEGY
Perhaps more than ever before, strategy is important to your Washington DC real estate sale. The volatile, unpredictable 2025 market will be more easily and successfully navigated with expert guidance.
My experience in anticipating market changes and addressing them strategically affords my clients greater opportunity and a smoother process. The Compass Three Phase Marketing strategy will test aspirational pricing, harness the power of pre-marketing, gain insight from engagements on your listing page, and protect and control your data.
To learn more, ask me for a presentation of our Three Phase Marketing plan.
Your Transaction
TRANSACTION MANAGEMENT
From negotiation and contract to settlement and beyond, I endeavor to protect your interests, help you negotiate optimal terms, and keep your transaction on track. My 20 years of client representation experience, market-proof strategies, negotiation skills and collaborative service will all be put to work for you!
Addressing Compensation
BROKER COMPENSATION
Let’s discuss our strategies for broker compensaiton. You may have seen news reports about the national antitrust class action lawsuits against NAR, MLS and brokerages. They changed the way broker cooperative compensation is published and paid. I’ll walk you through the options.