“I want to break free
I want to break free
I want to break free from your lies
You’re so self satisfied I don’t need you
I’ve got to break free”

–Queen

Why we're breaking free

Bright MLS, wants to control all the real estate opportunities in the DC Metro area. They say it’s for the benefit of consumers, but we think it’s far more likely to be related to market share and profits, darling, and to rein in a certain national brokerage innovating its way to the top. Can’t have that, now, can we? 

Bright's Dim New Rule

The Off-MLS Policy includes New Construction listings, which need to be entered into Bright within one business day of public marketing. New Construction listings are defined as ‘newly built.’ Condo conversions and major renovations with no current Certificate of Occupancy (or equivalent) are included. These properties can remain in the Coming Soon status for up to two years, with no showings allowed. Once showings are allowed, the status will must be updated to ‘Active.’ ‘Coming Soon’ properties are only available to MRIS subscribers. These listings will not be distributed to brokers, agents, and/or public-facing or syndication websites.

MLS rules prohibit public marketing that includes, but is not limited to, flyers displayed in windows, yard signs, digital marketing on public facing websites, brokerage website displays (including IDX and VOW), digital communications marketing (email blasts), multi-brokerage listing sharing networks, and applications available to the general public prior to listing on MLS.

They call it marketing–we call it disclosure when it comes to development. Hiding new construction away until its bright & shiny, with the only public commentary  being sales jargon from those who profit, deprives consumers of valuable information. Where is the opportunity to examine the quality of construction, measure the length of time the project took to build, review transfers of ownership, changes to plans and to compare the visual aspects of the project to others? If you don’t know about it, you can’ see it, can you?

Why it hides new development from you

Developers can keep their developments in MLS ‘Coming Soon’ status for up to two years. Agents can see them, but you can’t. They’re not on Zillow or Redfin or your other favorite third-party search sites. And developers don’t have to enter their projects in MLS at all. Unless you know exactly where to look for new construction projects, you’re going to miss them. How is that consumer-friendly, you ask? Well, it’s not.

Our development section, and other sites like it, are no longer able to publicly display off-market properties that will eventually list for sale since this would constitute advertising or promotion prior to listing. As we can not determine at which point–if any– a property lists with an agent or sales & marketing firm, we risk violation of the rule by publicly posting anything. Other sites have responded by removing these pages, but we think buyers should have all information possible when considering a new construction purchase–and we’re going to give it to them.

We're going unfiltered.

We’ve taken our DC Development section private. While we don’t like to hide nearly a decade of new construction reporting from consumers or Google, we can’t risk the ridiculously high fines of $5,000. – $10,000. per infraction our 1,000+ pages and blog posts would generate. So, only clients of The Isaacs Team will be able to access them going forward. But we can still blog about new projects… as long as we don’t mention or show specific names or addresses… and most fun of all, we’re now free to add candid commentary & photos, project evaluations, and call out some of the not-so-shiny aspects of new developments on our project pages.

As Freddie sang; “It’s a beautiful day, the sun is shining, I feel good, and no one’s gonna stop me now.”


Real Estate Out Loud

Disclaimer: Post content is the opinion of The Isaacs Team LLC. Any views or opinions expressed herein are solely those of the author and not entities such as brokerages, institutions or organizations the writer may be affiliated with.

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