Why is home staging important when selling a DC property? Statistics show that staged homes sell faster and at a higher price than empty homes or furnished homes that are not staged. Here are some of our home presentation and staging tips.


According to the scientific study by Duke University, these are the top 15 staging rules listed in order of importance:

  • Remove of personal items from bathrooms
  • Use rooms for their intended purpose
  • Remove evidence of pets
  • Turn on every light in the home during showings
  • Vacant homes should be furnished
  • Remove garbage cans from sight
  • Remove personal photographs
  • Remove attention-grabbing or personal art/accessories
  • Neutral paint colors on all walls
  • Remove small appliances and accessories/tools from kitchen counters
  • Never placing the back of furniture to any room entrance
  • “Tell a story” with staging
  • Sheer, raised, or no coverings on all windows
  • Discriminating use of scented candles, plug-in air fresheners or potpourri (a clean home is the best scent of all!)

1. Appeal To Your Target Demographic

You’ve made necessary repairs, painted, de-cluttered with a vengeance and cleaned the home from top to bottom with extra emphasis on bathrooms and kitchen. You and your real estate agent have researched, discussed and pinpointed your target home buyer using demographics, local market data and neighborhood impressions. Staging & presentation will determine what you say to those prospective buyers, and create a persona for the home that will convey that message.

Your goal is to sell the home more quickly and for the best possible price by diminishing flaws and playing up attributes. With proper staging and presentation of your DC home, you can create the illusion that small space is larger, dark space is lighter, awkward space is useful and compartmentalized space has good ‘flow.’

Many buyers say they “just knew” when they walked into the house they purchased. They felt it reflected their personalities, style and needs. Rather than luck, this is often the result of good staging and buyer research. Buyers will purchase a home that doesn’t meet all their structural criteria if it is designed well enough to “feel like (their) home.”

2. Create Staging “Moments”

Good DC home staging creates “moments” throughout the home that are consistent withe the “persona” you’ve selected for it based on the style of your target buyer.

These relate particularly to to the use of the space, play up its best features–those buyers value most, and downplay issues and less attractive features. Buyers will remember these moments and talk about them later. They’re “tags” for your home, so make them great!

3. Staging vs Decorating

Aren’t decorating and home staging the same thing? No. As homeowners, we decorate spaces to our taste and often create rooms with strong colors, statements and objects we like. That’s decorating. When you’re selling your home, it becomes a product to be packaged for appeal to your target buyer. Staging is furnishing the home so that it reflects their style and makes the most of the product.  Good staging suggests the best use for each area of the home, alluding to spaciousness and practicality even where none exists. So when your stager and agent start discussing the rearrangement or total reimagining of your home, don’t take it personally. If they offered their own home for sale, chances are they’d do exactly the same.


Professional stagers are designers who should be skilled in making a home feel perfect whatever its flaws, and in creating spaces that not only appeal to the eye and the other four senses, but to the imagination and photographer's lens. They should know when to stop before it is “too much,” how to make small or disproportionate rooms look large and symmetrical and whip up sumptuousness on a budget. Balance, theme, color palette, texture, sensory stimulants… all are components of professional DC home staging.


We highly recommend hiring a professional stager prior to listing your home. A stager can provide a consultation to point out potential problem areas, offer ideas on playing up the home’s attributes and create value that spurs buyers to make higher offers. How much does it cost? Plans vary by staging company, level of sophistication, home size and deadline. Ask your agent for recommendations and bids.
The Isaacs Team offers home presentation packaging services to clients and agents.

Expertise is one call away.

The Isaacs Team LLC


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